About this Course
In this capstone course of the Certificate in Digital Marketing, you'll participate in a team project to build a digital marketing plan for a real-world client. After being matched with a company, your team will work with the client to evaluate their needs and then create a set of strategic digital marketing recommendations, complete with an implementation plan, budget and timeline.
Several guest speakers will talk about the strategy driving digital marketing programs at their companies. We'll also look ahead at new trends in marketing.
WHAT YOU'LL LEARN
- How to build a marketing plan and work with a client
- How to think strategically about a company's marketing program
- The elements needed to achieve multichannel marketing integration
- Future trends in marketing
GET HANDS-ON EXPERIENCE
You'll complete a team project to create a strategic digital marketing plan for a real-world client.