Visual Design for Digital Media

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Course Details

  • Location: Online
  • Duration: 9 weeks
  • Times: Evenings
  • Cost : $1,395

Next Start Date:

September 16, 2025

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About this Course


In today’s crowded online marketplace, capturing attention has never been more important – or challenging. Engaging visual design can help you get noticed and convey your message more effectively. 

In this course, under the guidance of experienced design professionals, you’ll gain the visual design skills you need to produce attention-getting designs and impactful campaigns across digital marketing platforms. We’ll explore color theory and how to use color to evoke emotion and influence behavior. You'll become proficient in typography, content hierarchy, composition, animation and motion design, and leverage artificial intelligence (AI) tools to generate images and other content. 

We'll also cover the intricacies of web design, social media marketing and digital advertising so you can learn to captivate your target audience across platforms. By the end of the course, you’ll gain the creative confidence to break free of look-alike templatized design and create visual designs that are both arresting and effective.   

▸Related Article: How to Become a User Experience Designer

 Designed For

Anyone looking to gain visual design skills for digital media.

See Requirements

▸ Explore More: Want to explore the UX side of design? Check out our Certificate in UX & Visual Interface Design.

What You'll Learn

  • How to combine color, shape, imagery and typography to create compelling marketing and brand communications 
  • How to edit images and use animation techniques to create interactive marketing assets using graphic design software
  • How to achieve accessibility standards across digital media platforms 
  • How to create high-fidelity designs and interactive prototypes
  • How to professionally present visual designs for marketing and communications projects  

Get Hands-On Experience

  • Get practice using a variety of graphic design tools, such as Adobe Creative Suite
  • Produce a “campaign-in-a-box” – a comprehensive digital marketing campaign with graphic and animated elements – to add to your portolio

digital badge example

EARN A DIGITAL BADGE

After successfully completing this course, you can claim a digital achievement badge that can be shared on LinkedIn and other social media sites. Learn more about digital badges.

OUR ENROLLMENT COACHES ARE HERE TO HELP

Connect with an enrollment coach to learn more about this offering. Or if you need help finding the right certificate, specialization or course for you, reach out to explore your options.

Learning Format

Online With Real-Time Meetings

Online Synchronous

Combine the convenience of online learning with the immediacy of real-time interaction. You’ll meet with your instructor and classmates at scheduled times over Zoom. Learn More »

Course Sessions

Online Synchronous

Online

Meet your instructors

David Kendall

UX Design Principal | AT&T

Scott Scheff

Creative Director | Smashing Ideas

NONCREDIT COURSE

You'll earn 3 continuing education units (CEUs) for successfully completing this course. Learn more about noncredit options.

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